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I'm a senior copywriter with a strategic mind, endless ideas, and a passion for building authentic connections.
Finance of America
Finance of America
What's Inside: Paid Ads, Social Media, B2C Direct Mail, and B2B Assets
Finance of America is a financial services company that offers a range of home equity solutions designed exclusively for homeowners 55+. Writing for our category comes with complex legal requirements, which has transformed how I define creativity (in a good way).
It’s incredibly rewarding to connect people with the tools to unlock financial flexibility. Most companies call their products life-changing. We live up to the promise. Take a look at how I’m helping to redefine our category for homeowners, financial professionals, and our wholesale partner network.
What's Inside: Emails Galore for B2C and B2B Brands
From 2022-2023, I led a team of five as copy department head at an email marketing agency. It was fast-paced, challenging, and so much fun to dive deep into all things email. Our talented writers, designers, and strategists delivered a huge ROI for clients ranging from nationally-renowned CPG brands to niche sustainable start-ups.
In addition to my leadership role, I kept a steady list of about a dozen clients. Check out a few of my favorite emails to get an idea of my range. Every audience wants consistency and authenticity from a brand that speaks their language. I’ve learned to speak a lot of languages😉
The Email Marketers
The Email Marketers
Strategy & Brand Voice
Strategy & Brand Voice
What's Inside: B2C & B2B Email Strategy and Brand Voice Toolkit
I used to shy away from the truth: the written word is not my passion. Reality is that it’s just a skill I use to do what I really love. I have a background in sales, an education in social work, and a driving curiosity about what makes people tick.
I use consumer insights, deep research, and data to understand what really matters to people. The right balance between empathy and business objectives turns quick wins into brand affinity and sustainable growth. Each word is chosen with care, and my work here is a peek into the strategic thinking that goes into every copy deliverable.
What's Inside: Video, OOH Ads, and Website Copy
After six years at agencies, I jumped at the opportunity to spend some time freelancing. I worked closely with stakeholders and in-house teams to bring new flavor to their marketing mix. You’ll see some of that in my strategy and voice work, but I’ve added a few pet projects here.
From community impact to transformative wellness to a surprisingly fun partnership in supply chain, these are some of my favorite assets.
A Few More Favs
A Few More Favs
Wondering what it's like to work with me?
Wondering what it's like to work with me?
Wendy led our department by example (by writing amazing copy), but she also understood our individual needs and advocated for us. If you're looking for someone that can motivate your team effectively and empathetically, Wendy's your go-to. I'm fully confident that she can provide high-converting copy to clients while also showing up for her coworkers.
-Sarah Lim, Copywriter,
The Email Marketers
Wendy’s presence, open-mindedness, and kindness are what make her such an amazing leader. Thanks to her, our team is incredibly well-organized, and everyone feels heard and supported. I’m in awe of how she’s grown into this position, and we’re all better for it.
-Melanie Balke, Founder,
The Email Marketers
After speaking with many people, I made the decision to work with Wendy. She was the only copywriter I spoke with who seemed to get to the heart of what I was looking for, so I listened to my gut. Not only did she deliver quickly but the work was outstanding. Thank you, Wendy, and I recommend you with confidence!
-Donna Bolger, Director,
A Life Choice
Wendy is the most creative copywriter I have ever worked with! She can give voice and personality to brands. She is also an amazing leader, always willing to help others and solve problems directly and effectively. Working with her is so easy.
-Julia Juarez, Graphic Designer,
The Email Marketers
Outstanding and brilliant! Wendy helped me to work out the essence of a very complex topic and bring it to life so that it is relevant to the intended audience. She is one of the most talented writers and individuals I have worked with throughout my career. I would highly recommend Wendy and the many skills she can bring to the table.
-Daniel G. Siegel,
Digital Strategy Consultant
Wendy saved my business. I was about to give up. I sell my program to people with a mindset just like me, so it was hard to admit that I wasn’t connecting. She interviewed my current athletes and created a page that has increased new recruits by 350% to date.
-Tommy Brooks, Founder,
Rogue Force Athletics
If you like what you see, I'd love to chat about joining your team.
If you like what you see, I'd love to chat about joining your team.
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