Stand By Me is a joint venture of the State of DE and United Way of DE. Their mission is to empower Delawareans from all walks of life with the tools to achieve financial well-being. They do amazing work, but many people don’t know they exist.
I created three OOH ads for the interior car panels on mass transit and posters distributed in the community, which you can view by scrolling through the carousel. Becoming solution-aware is a vital step in transforming lives. This is one of my all-time favorite projects.
ACJ International is a premium ingredient, logistics, and supply chain management partner in the pet food and ingredient processing industry. Their biggest trade show of the year is Petfood Forum, which attracts 3,000+ reps from 37 countries.
Sweet potatoes are a hot commodity (pet parents love a good superfood), so ACJ knew they had to go all-in at the show. I wrote copy for all of their marketing materials, including the script for this promo video. Our campaign was so successful that they had to overnight more product samples!
Rogue Force Athletics is a virtual fitness bootcamp that combines hardcore workouts with coaching, nutrition plans, and the power of peer support.
The program was impressive, but the founder struggled to communicate its value. I used one-on-one interviews, surveys, and market research to dive deep into the motivations of his target audience. Armed with new insight, I built a strategy and a sales page that increased signups by 350%.