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Stand By Me: Out of Home Ads
Stand By Me: Out of Home Ads
Stand By Me is a joint venture of the State of DE and United Way of DE. Their mission is to empower Delawareans from all walks of life with the tools to achieve financial well-being. They do amazing work, but many people don’t know they exist.
I created three OOH ads for the interior car panels on mass transit and posters distributed in the community, which you can view by scrolling through the carousel. Becoming solution-aware is a vital step in transforming lives. This is one of my all-time favorite projects.
ACJ International: Video Script
ACJ International: Video Script
ACJ International is a premium ingredient, logistics, and supply chain management partner in the pet food and ingredient processing industry. Their biggest trade show of the year is Petfood Forum, which attracts 3,000+ reps from 37 countries.
Sweet potatoes are a hot commodity (pet parents love a good superfood), so ACJ knew they had to go all-in at the show. I wrote copy for all of their marketing materials, including the script for this promo video. Our campaign was so successful that they had to overnight more product samples!
Landing Page: Rogue Force Athletics
Landing Page: Rogue Force Athletics
Rogue Force Athletics is a virtual fitness bootcamp that combines hardcore workouts with coaching, nutrition plans, and the power of peer support.
The program was impressive, but the founder struggled to communicate its value. I used one-on-one interviews, surveys, and market research to dive deep into the motivations of his target audience. Armed with new insight, I built a strategy and a sales page that increased signups by 350%.
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